Tuesday, March 9, 2010

Robert Sedlack: On how graphic design can help the world



My 2D class got the opportunity to attend a lecture on February 26th featuring graphic designer Robert Sedlack. He titled his lecture IMPACT: A social model for design. He graduated from Notre Dame and teaches both undergraduate and graduate design students. His presentation was really interesting because design is a type of art I am quite passionate about. He focused on demonstrating how graphic design can make an impact both socially and culturally throughout the world. He is the principal of Sedlack Design Associates and works with creating numerous prints, posters, and packaging for various organizations. He has worked with issues concerning gun control and voter participation. His most recent project deals with packaging for good salt in Haiti. This packaging prevents the transmission of lymphatic filariasis in the salt, which could cause Haitians to get sick. Mr. Sedlack worked with students to design a logo for this project, which resulted in the design above. Bon Sel means "good salt" and makes the Haitians aware that the salt they will be using for cooking is healthy. Overall, I was really excited to get the chance to hear from a graphic design professional who is doing his part to better the world by means of design. I have never thought design could make such an impact as Mr. Sedlack is able to do, and is something I am definitely considering as a potential graphic design major.

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